top of page
  • tamara foote

Should you be on TikTok for your Real Estate Business?

Updated: Jul 7, 2021

If you’re one of the 67 million Americans who downloaded the TikTok app in 2020, you already know that it’s not just for teenagers. If you’re a new parent, an empty nester, a healthcare worker, or a business professional, TikToK will almost certainly have content for you to consume, and you won’t even have to look for it. The content will find you thanks to their sophisticated algorithm. Our agents were particularly interested in learning whether this platform is a phase or something they should incorporate into their marketing strategy. The marketing team at CBPR (#StarSquad) jumped at the chance to respond to this question and created a series of webinars to explain the platform’s ins and outs, as well as why it should matter to you and your real estate business. If you’ve been hesitant to join the platform, here are four compelling reasons to do so.

The largest group of home buyers in 2021 are on TikTok

The Millennials are Here The National Association of REALTORS® reports that Millennials account for 37 percent of home buyers and 22 percent of home sellers. They’re an in-demand demographic that real estate agents should engage, and guess where they spend their spare time? TikTok!

Organic Traffic TikTok is by far the best social media app to use if you want to generate organic traffic. Their algorithm is stronger than Facebook and Instagram, so they show your content to more people who are interested in what you have to say.

It’s All About Your Brand Showcasing your personal real estate brand is something that we emphasize at Coldwell Banker Premier Realty. People want to work with like-minded individuals they find relatable. TikTok is an incredible way to showcase your personality and to show people what you are all about and how you go above and beyond for your clients.

The Leads The possibilities for leads are endless when you combine local content with educating people about the home buying and selling process and beautifully showcasing your listings.

Fill out the form below if you would be interested in sitting in on one of our popular marketing webinars for more tips and tricks to grow your business, email to reserve your seat!


2 views0 comments

Recent Posts

See All


bottom of page