Just in time for spring selling season, the #1 ad in our industry is back and airing during March Madness, the single-most viewed event on TV in March, and is expected to reach up to 15% more consumers than in 2019. Not only does this campaign last an entire month, but our “Guiding You Home” will also be airing on top cable networks that align with our agent’s core demographics across networks like HGTV, Food Network, Bravo, DIY Network. We are also leveraging Hulu and YouTube, saturating consumers with our heart-felt message of home.
The Quintessential Song About Home The “Guiding you Home” ad features the song “Homeward Bound” by Simon & Garfunkel, showcasing the stories of people from all walks of life excited to go home – from a frontline worker, to a high school football team, to a long-haul trucker. The song guides the energy of the ad as our characters sing along to this iconic song about their journey home. This message is more poignant than ever in the wake of the COVID-19 Pandemic. View a preview of the 30-second video below!
#1 in Agent Satisfaction Not only does Coldwell Banker have the # 1 ad in real estate, but we are also number one in agent satisfaction. Our agents are supported on all levels, allowing them to focus on growing their business. Interested in taking your career to the next level?