Being the biggest name in real estate online means having the power to reach prospects across multiple platforms and devices. That’s how Coldwell Banker leaves their mark on the industry, but how does that benefit you, as an agent? As a real estate agent, you #LeaveYourMark on the lives of all the clients and communities that you serve. At Coldwell Banker Premier Realty, it is our goal to help you leverage the Coldwell Banker brand on a local level to help you leave your mark on the digital world as well. Here are just a few ways we help you leave your mark online and across your favorite social media platforms.
Online 98% of consumers start their real estate search online, so the first step is making sure you have an online presence.
Coldwell banker LLC prides themselves on the ability to connect our agents to local customers by showcasing listings on their national page, and then creating dynamic retargeting ads that are delivered locally on Facebook at no cost to the agent. The leads generated from these ads are filtered directly into Coldwell Banker Premiers Realty’s exclusive CRM.
At CBPR, anytime an agent takes a listing, there is a beautiful single listing landing page that is automatically created. It features hero shots of your home, property details, a listing video and photo gallery. With the touch of a button, you can easily share these pages via email and social media. View this example of a single listing website from The Zanoni Guinn Group and Kimberly Estell.
Optimize your online profiles by telling your personal story and ask past clients to leave online reviews on sites such as Zillow, Realtor.com, and Google. At Coldwell Banker Premier Realty, the director of central processing makes these requests on the agent’s behalf via email at closing.
Instagram If you read our blog post, 5 Instagram Questions Answered, you know that you may not receive leads on Instagram, but it is a great way to network and prospect by highlighting your value proposition and company culture.
Your online audience craves more engaging content than your latest listing. Demonstrate that you are an expert in your field by educating your following on the trends in the housing market. Each month when we release a new market update video, our agents are provided supporting marketing stats, designed for sharing on Instagram.
Instagram stories are insanely popular and Coldwell Banker now has stickers to remind viewers that you are aligned with the best real estate company. Be sure you are posting content to your story every 24-hours!
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Facebook You specialize in selling homes, the marketing department at Coldwell Banker Premier Realty specializes in making sure you have the ultimate content library at your fingertips.
CBPR Social is a closed (shhh…It’s secret!) Facebook group to help position you as a real estate leader by posting original real estate content with suggestions on how to best utilize it for your business. Not only that, but we have a resident social media specialist that posts tips on branding and best practices. If you are an agent interested in learning more about the content we provide, visit and join our page by clicking below.
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