Who should you follow?
Unlike Facebook, people with a public profile won’t think twice if a stranger follows them. It is great for prospecting!
Past clients
Current clients
Local business owners
Local businesses
Community influencers
Local residents
2. How do you prospect on Instagram?
To prospect on Instagram, simply look up your farm location in the search bar. You can follow hashtags and locations filled with local residents and businesses. You will then be able to like and comment on their posts. Give yourself a goal of following 15 new people a day (more if you are ambitious), post a genuine comment on their feed, and they will most likely follow you back.
3. What’s the deal with hashtags?
You want to strategically place hashtags in your posts. When you first post a photo, you only want to describe the photo (hashtags will come later.) Once you post the photo, you will go into your post and leave a comment with all of your hashtags. Some of our favorite hashtags include:
4. What should I be posting?
All of your photos should be something your ideal client would be interested in. Not only do people want to know your brand, they want to see the real you as well. Here are some post ideas for your feed and stories:
Basic listing posts
Artful photos of your listings
Out and about at local businesses
Company statistics
Inspirational quotes
Behind the scenes of your transactions
5. Do you have examples of cool graphics I could use on Instagram?
YES! At Coldwell Banker Premier Realty, we often create branded content for agents to post across their social media pages. If you want a sneak peak, you can click RIGHT HERE, HERE and HERE to download three of your own graphics. Just make sure to tag #Thankscb so we know you found this information useful!
-Posted on 3.26.19 by Tamara Foote, Digital Marketing Manager, CBPR.
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